Top 5 Beauty Retail Apps Performance in Hungary Q4 2021

During the fourth quarter of 2021, the top 5 beauty retail applications in Hungary displayed diverse performance trends in terms of weekly downloads and active users, according to data from Sensor Tower.

Notino: profumi e cosmetici saw an initial dip in weekly downloads, starting at 812 and decreasing to 675 by mid-October. However, downloads later surged, peaking at 1.6K in the week of November 22 before stabilizing around 843 by the end of December. Weekly active users followed a similar pattern, beginning at 3.9K and climbing to a peak of 4.9K in late November, before settling at 4.1K in the last week of December.

Mein dm experienced a fluctuation in weekly downloads, starting at 204 and reaching a high of 464 in early November, before ending the quarter with 278 downloads. Weekly active users showed a steady increase, beginning at 2.5K and rising to a peak of 3.2K in mid-December.

Douglas Parfüméria displayed a consistent upward trend in weekly downloads. Starting at just 53 downloads in late September, the app saw a significant increase to 567 downloads by early December, before slightly dropping to 417 by the end of the year.

Crystal Nails had a varied performance in weekly downloads. The app saw an initial spike to 567 in the first week of November but experienced a sharp decline to as low as 59 downloads in early December, ending the quarter with 96 downloads.

florence by mills showed a significant drop in weekly downloads after its release. Starting at 756 downloads in mid-November, the app's downloads decreased to 69 by the end of November and fluctuated around 68-87 per week in December.

These insights are based on Sensor Tower data, and more detailed analytics can be found on their platform.